CV

Mr. Liang Risheng

Jan, 1986│Male│haida7799@Gmail.com Senior Lecturer and Designer.

 

RESEARCH INTEREST


Good at and interest in Design+AIInformation Design,Visual Design,Interaction Design,Interface Design,Handwork&Making,and New Media Art,Public Design.


EDUCATION BACKGROUND

 

09/2015-06/2018 Master Degree(on-the-job graduate programme), HuNan University

Major: Software Engineering

Core Courses: Engineering Mathematics, Information Retrieval, Intellectual Property, Advanced Database Technology, Object-oriented System Analysis and Design, IT Project Management, Advanced Computer Networks, Network Information Security and Technology, Wireless Network and Mobile Computing, Software Architecture, Software Requirement Engineering.

 

09/2004-06/2008 Bachelor Degree, Yulin Normal University

 

Major: Fine Arts

Core Courses:Art Appreciation, Composition Design, Painting Gouache, Sketch, Perspective, Art Anatomy, Chinese Art History, Music Appreciation, Art Introduction, Calligraphy and Engraving, Watercolor, Foreign Art History,Chinese Ancient Novel Research, Printmaking, Computer Art Design, Chinese Painting, Oil Painting, Design Sketch, Pattern Design,Graphic Creativity, Typography, Layout Design, Packaging Design, Advertising Planning and Design, Book Binding Design,Art Teaching Methods, Interior Design, Web Design, Decorative design, VI design,and Graduation Design.

 


PERSONAL HIGHLIGHTS

 

• Over 14 years of solid working experiences in the field of interaction design, interface design, brand design, brand promotion, brand management, visual marketing, and e-commerce operation and the like

• Having published three books,Presiding over and participating in more than 10 scientific research projects, and several papers with satisfactory research skills in literature review, data collection and analysis

• Noticeable abilities in business operation and management with deeper insight into the creative and cultural industries of mainland China

• Proved leadership, communication, negotiation and coordination skills

• having rich experience in teaching

 

PUBLICATIONS AND PAPERS

 

Liang R,The Textbook Web Interface Art Design, published by China Machine Press in 2011, ISBN9787111353812, which was selected as the Undergraduate Textbook of the Art Design Major of Chinas Higher Education Twelfth Five-year Plan, and utilized in universities like Capital Normal University, Hunan University of Technology, Guilin University of Electronic Technology and etc.

Liang R, Academic Paper, Maker Culture to Impact on Designer Feelings of Creating, published in FuJian Tea, ISSN1005-2291, P62, the 215st Issue in 2019.

Liang R, Academic Paper, Key Components of Webpage Art Design, published in Ming Attitude, ISSN1673-8365, P33, the 9th Issue in 2017

Liang R, Educational Reform Paper, the Layout Design of Point, Line and Plane in the Webpage Art Design, published in Course Education Research, ISSN2095-3089, P225, the 3rd Issue in 2016

Liang R, Academic Paper, Brief Analysis on the Design Thinking of Interaction Design, published in Public Arts, ISSN1007-5828, P138, the 381st Issue in 2016

Liang R, Educational Reform Paper, The Form of Expression of Traditional Graphic Design in New Media Art Design, published in Cultural Industry, ISSN1674-3520, P1, the 75th Issue in 2015

Liang R,Participate in the compilation of Photoshop CS6 practical textbook as deputy editor, published by Xidian University Press in 2017, ISBN9787560646633.

Liang R,Participate in the compilation of Meeting The Colours--Study For Colour Design Teaching textbook as deputy editor, published by Hefei Polytechnic University Press in 2019, ISBN9787565043802.

Liang R,Participate in the compilation of Creative product design practical textbook as deputy editor, published by Xidian University Press in 2019, ISBN9787560652252.

 

Warm Note: There are three papers I am going to publish in this year.

1. The Power of Design Under the Context of Artificial Intelligence,will be published in Design(设计),ISSN: 1003-0069,Design category core journals in China

2. Design Thinking in the Current Era of Artificial Intelligence: A Case Study on the Interface Interaction Design of Online Mall Website of Zhuangniu Buffalo Dairy,will be published in Packaging Engineering(包装工程),ISSN: 1001-3563,The Chinese Core Journal.

3. Research on the Brand Design of Guangxi Buffalo Dairy Industry Under the Background of Rural Revitalization,will be published in ZHUANGSHI(装饰),ISSN: 0412-3662,The Chinese Core Journal(CSSCI).

 

RESEARCH EXPERIENCES

 

12/2019,Key Member,The Research Strategy on The Dynamic Visual Image (MG Animation) of Beibu Gulf City Group in Guangxi,2019 Guangxi universities young and middle-aged teachers' basic scientific research ability improvement project,Guilin University of Electronic Technology.Project No:2019KY0233.

05/2017,Key Member, Software Prototype System Development based on the Framework of cd17007x Big Data Platform, a project launched by Guangxi Institute of Oceanology

12/2015, Principal, Study about the Application of the Zhuang Nationality Elements in the Interaction Design of APP Interface, the 2015 Youth Teachers’ Skills Enhancement Plan Programme of Guilin University of Electronic Technology.Established the primary design database of Zhuang nationality visual elements like Zhuang Brocade, Ball made of Strips of Silk, Bronze Drum, the Dermatoglyphic Pattern of Zhuang nationality clothes.Developed methods to integrate the Zhuang nationality visual elements with the interface and interaction design of APPs Produced a suite of APP interface and interaction design works featuring Zhuang Nationality visual elements Published 2 papers Provided references for the teaching of art and design related major.

11/2015, Principal, Development of the E-commerce Service Platform of Zhongdian Creative Design, a project launched by Beihai Science and Technology Bureau.Then it and has passed the acceptance in 2020.

05/2015, Key Member, University-level Project, Research about the Training of Students Creative Thinking on Animation Production-A Case Study about the Course Learning Animation from Masters, a university-level project of Guilin University of Electronic Technology

02/2014, Principal, Study about the Application of Interaction Design in the field of Internet, a university-level project of Guilin University of Electronic Technology

10/2013, Key Member, Study about the Strategies and Practices of Integrated Brand Communication of Independent Colleges of Fujian Province, a provincial-level project

06/2013, Principal, Study about the Teaching Mode of the Webpage Art Design and Innovation Practice a university-level project of Guilin University of Electronic Technology

06/2013, Key Member, Research about the Projectization Teaching of the course Flash Animation Making, a university-level project of Guilin University of Electronic Technology

 

WORKING AND PROJECT EXPERIENCES

 

2012-Present, Founder, GM and Design Director, Beihai Huicai Cultural and Media Co., Ltd, which has provided design services for over 350 organizations and enterprises including Industrial Bank Co., Ltd, China Electronics Corporation, China Poly Group Corporation, China Southern Power Grid, China Construction Eighth Engineering Division Corp. Ltd, gx.sina.com.cn, and etc

2010-Present, Lecturer, Guilin University of Electronic Technology

Deliver courses like Interaction Design, Webpage Art Design, Advertising Design, Package Design, Font Design, Enterprise Brand Image Design, Band Marketing via New Media, Graphic Creativity, and etc.


2021 05,Chief Designer of the public design of the city festival atmosphere in Beihai City, Guangxi province.(Public Design Project)

2021 03, Plan and design the image AD of Zhuang Niu Dairy advertised in subway No2, Nanning, Guangxi province.

2021 02,Chief designer of the package design of Zhuangniu Dairy(the newest package design by 2021)

2021 01,Chief Designer of the landscape design of spring festival atmosphere in Dongxing City, Guangxi province.

2020,Planning and directing for the advertising video of BeiBu Gulf incubator(BeiBu Gulf Information Port)in 2020.

2020,Design Director of Guangxi event of Miss Tourism Cultural World in 2020

2020,Chief Designer of the Corporate Image Design and Brand Design(including Cultural and creative design expanded),Guangxi ZhuangNiu Dairy.

2019,Chief Designer of the Corporate Image Design and Brand Design,Guangxi Beihai Black Pearl Group Co., Ltd.

2019,Chief Designer of Meianxin Brand Cosmetics Series,Web User Interface.

2019,Chief Designer of AUCJOU Brand Cosmetics Series,Web User Interface,VI Design,Package Design.

Principal and Chief Designer,Renovation Project of NongShang Street and Guizhou Road Pedestrian Street,Dongxing Municipal Government, Guangxi Province.

2019,Chief Designer of Sculpture Design and Landscape Design of ASEAN Avenue,Dongxing Municipal Government, Guangxi Province.

2019,Chief Designer of Construction and Design of Overall Campus Culture,The Yuewan Road Primary School of Nanning.

2018, Chief Designer of the Package Design and Brand Design, Guangxi Haoqingchun Vinegar Co., Ltd

2018, Chief Designer of the whole year Poster Design, Industrial Bank Co., Ltd Guangxi Branch.

2017, One of the Judges, the Mascot Design Competition of the GREE-tour of Guangxi.

2017, One of the Judges, the Guilin “Environmentally Conscious Manufacturing” Industrial Design Competition.

2017, Principal, the Brand Design, Visual Identity Importing and Interior Decoration of the Creative Space Incubator in North Bay.

2016, Chief Designer, “Welcome the New Year” Theme Design, Dongxing Municipal Government, Guangxi Province

2015, Design Director, the Visual Planning Design and Visual Identity System Importing, New Area of CEC Beihai Industrial Park

2014, Principal, Travel Strategy Planning and Design of Haicheng Tourism Business Bureau, and the Hand- drawing of Tourist Map of Haicheng District

2014, Founder, Brand Designer Director & Product Design Director, “Image Nanzhu” High-end Jewelry Designer Brand.

2014, Principal and Design Director, the O2O E-commerce Platform Development of the Large-scale Chain Convenient Store titled Shopping Yishangjia, with duties including the design of PC-based, Andriod-based and iOS-based Shopping Websites

2013-Present, Brand Design Director& Corporate Brand Management Consultant, Guangxi Danggong Dessert Chain Store (total 137 stores in China )

2012, Founder and Director of Project Planning, Website Operation and Interface Design, the  large-scale Vertical e-commerce shopping website Telaotu (www.telaotu.com), an earlier B2B2C platform that involved vertical e-commerce in China

2010, Founder and Design Director of the website www.bbwzc.net , and the Honorable Mention Holder of the 1st North Bay Entrepreneurship Competition

2010, Principal and Design Director, the Portal Development of Chiteng County People’s Government

2009,Chief Designer and Principal, Brand Design and Brand Promotion of the AAAA Scenic Area of Xietutiantang

2008, Founder and Chief Designer, Yuanda Brand Planning Studio that provided services of design and brand planning to SMEs

2008, Brand Designer and Front-end Web Designer, Guangxi Chuangfu Marketing Planning Co., Ltd

 

CAMPUS AND AFTER-SCHOOL EXPERIENCES

 

2007-2008, Intern Designer, Guangxi Jinmuzhi Advertising Co., Ltd

2007, Intern Designer, Interaction Design and Interface Design of the Official Website of Yulin Municipal Government

2007, Honor of Excellent Designer, the District-level Research Project titled Building of Ideological and Political Education Website of General Institutes of Higher Education

2004-2008, Design Director, The Campus Website titled Hongye Website

Took charge of the overall website design and operation

Dealt with the interface design, interaction design and image design of the website

2007, 2nd Place in the Blackboard-writing Division of the Five Talents Competition, Yulin Normal University

2007, 3rd Prize in the 1st Advertising Design Contest due to the works Guidance of Advertising Creativity and Lights of Advertising Creativity, Yulin Normal University

2007, 3rd Prize in the National Students Advertising Design Completion

2007, Held the Graphic Design Works Exhibition, the first student who conducted such an exhibition of Yulin Normal University

2007, Honor of Excellent Designer due to the Outstanding Performance in the Interface Design the Hongye Website

2006, employed as the best Tutor of the Advertising Design Training of Yulin

2006, Logo Design Work adopted by the Foreign Language Exchange Association of Yulin Normal University

2006, Logo Design Work adopted by the Student Association of Yulin Normal University

2006, Logo Design Work adopted by the Student Career Service Association of Yulin Normal University

2006, Logo Design Work adopted by the Translation Amateur Association of Yulin Normal University

2006, Honor of Advanced Individual, the District-level Research Project titled Building of Ideological and Political Education Website of General Institutes of Higher Education

2006, Honor of Excellent Designer due to the Outstanding Performance in the Interface Design the Hongye Website

2005, Honor of Advanced Individual due to the Outstanding Performance in the Interface Design the Hongye Website

2004-2005, Deputy Head, Calligraphy and Paintings Association, Yulin Normal University

2004, Honor of Excellent Designer due to the Outstanding Performance in the Interface Design the Hongye Website

2005, Honor of Excellent Student Leader, Yulin Normal University

2005, Head of Student Union, Dept of Design, Yulin Normal University

2004, Honor of Excellent Student Leader, Yulin Normal University

 

 

QUALIFICATIONS AND SKILLS

 

Proficient in Adobe Photoshop, Adobe Illustrator, Adobe XD,Adobe After Effects, Coreldraw, Axure RP, C4D,MS Office, Excel and PPT

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